Partnership

Apr 22, 2026

BowMerge and TULIP Partner To Bring A More Complete Answer To The First 100 Days Problem

We are excited to announce our partnership with TULIP Advisory Professionals, an organizational safety and M&A people integration firm helping PE-backed companies make people risk measurable, actionable, and financially relevant from Day 1.

BowMerge x Tulip Advisory Professionals Partnership Image

The Gap Nobody Closes

Most integration plans account for the workstreams.

Almost none of them account for what's happening with the people inside those workstreams.

That gap, between execution infrastructure and human capital risk, is where a surprising amount of integration value quietly disappears. Not with a crisis. Just slowly, as cultural friction compounds, key people disengage, and warning signals go unread until they've become retention events or performance erosion.

The industry has always treated process and people as parallel tracks that someone else will connect. The result is an IMO managing workstreams while organizational friction quietly erodes the value those workstreams were supposed to capture. Nobody owns the space between them.

That's what this partnership is built to fix.


Two Capabilities. One First 100 Days Solution.

TULIP Advisory Professionals helps PE-backed organizations make people-related risk visible and financially relevant early in the integration lifecycle before it shows up in the numbers. Through culture diagnostics, people risk identification, organizational change readiness assessments, and M&A people integration advisory, TULIP surfaces the human capital signals that most IMOs aren't equipped to catch.

BowMerge is the post-close integration platform built for private equity. It gives operating teams real-time visibility into synergy realization, workstream governance, and value creation progress, replacing spreadsheets, email threads, and quarterly guesswork as the single source of truth with purpose-built infrastructure for the first 100 days and beyond.

Together, TULIP Advisory and BowMerge bring a more complete answer to the first 100 days problem: The execution infrastructure and the human capital layer, running in parallel, from Day 1.


Built by Practitioners

The BowMerge team has been inside the deal lifecycle. Sohail Jooma and Raheel Jooma bring experience across 10+ transactions totaling $30B+ in deal value. BowMerge was built because they kept seeing the same problem: rigorous diligence, chaotic integration, and no infrastructure to bridge the two.

TULIP Advisory was built on the same conviction that people risk is not a soft problem. It is a financial one. Shamanda Joseph and the TULIP team have spent years helping organizations identify and mitigate the human capital signals that quietly compound into operational failure, attrition, and value erosion. Their methodology makes risk measurable before it becomes loss.


What This Means for PE Operating Teams

  • People risk and execution risk are identified and managed in parallel from Day 1

  • Culture and organizational signals surface early before they become retention events or missed synergy targets

  • Operating teams gain visibility into both process and people dimensions of the integration in one connected view

  • The first 100 days stops being a fire drill and starts being a controlled, repeatable value-creation engine


Learn More

BowMerge.com | TULIPAdvisory.com

Sohail Jooma & Raheel Jooma, BowMerge

Shamanda Joseph, TULIP Advisory Professionals